Online Marketing

Driving Traffic

Lack of website traffic is one of the most common challenges we hear from business owners. Here is 39 Actionable Programs We Deliver That Drive Traffic To Your Website.

  1. Focus on long-tail keywords – The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic. For help with finding long-tail keywords, see my post How to Find LSI (Long Tail) Keywords Once You’ve Identified Your Primary Keywords.
  2. Start a forum on your website – An active forum can quickly begin ranking long-tail keywords. Forums are great for increasing time-on-site, decreasing your site’s bounce rate, as well as building a loyal community web-design
  3. Start a Facebook group that drives traffic to your site – Start a niche-specific group where members can ask questions and get support (and don’t forget to point them back to your site’s content where relevant).
  4. Submit your blog posts to StumbleUpon – It works!
  5. Promote your blog posts to your email list – This doesn’t have to be the main focus of all your emails, but including a link or two back to your blog posts can considerably increase traffic, leads, and sales.
  6. Answer a HARO query – Answering a pitch only takes a few minutes, and can result in great PR, high-quality inbound links and referral traffic to your site
  7. Work on your headlines – Headlines are what get people in the door, particularly when you share your blog posts via social media. Make sure they pique interest and clearly articulate the benefit to your readers. For help with that, see “The Online Marketer’s Guide to Writing High-Converting Headlines.”
  8. Join a blogging community like ProBlogger or CopyBlogger  – This is a great way to network with other bloggers, and to cross-promote each other’s content.
  9. Include links to other relevant posts on your blog – When you write a post, always be sure to mention other posts your readers may find helpful; this is great for SEO as well as for increasing time-on-site, conversion rates, and referral traffic
  10. Guest post on relevant blogs – There’s not much point guest blogging on a site in an unrelated niche; make sure you contribute only to relevant, high-quality sites in your niche. See “The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging.”
  11. Become a columnist or contributor on a well-known website – If you become a guest contributor on an authority site like Huffington Post or Forbes, you not only drive targeted traffic to your site, but establish yourself as an expert in your field
  12. Optimize your existing posts – Comb through your old posts to make sure they have unique and relevant title tags, URLS and meta descriptions
  13. Demote irrelevant Google sitelinks – While Google sitelinks are automatically generated, you can demote URLS you don’t want to show; this may increase the chances that the URLS you do want listed will show up. You can do this from within Google Webmaster Tools.
  14. Arrange an advertising swap – Trade banner ads with a complimentary site in your niche
  15. Post more frequently – Neil Patel of QuickSprout found that by posting high-quality posts 6x per week (as opposed to 5), blog traffic increased by 18.6%. Find your magic number and commit to seeing it through. Remember that in many cases, the traffic increases you see from blogging are scale-able and directly related to the frequency of your posts
  16. Submit your posts to Reddit – Yes, this also still works.
  17. Mention influencers in your tweets – When you cite, quote or mention someone in a blog post, be sure to @ mention them in your tweet when you promote your post.
  18. Focus your energy on strategies that are working – You don’t have to do what everyone else is doing. Study your analytical information to see your main traffic drivers, and focus your energies on these
  19. Build connections with others in your niche – I know this sounds cliché, but building personal relationships with other bloggers in your niche will often result in organic inbound links and referral traffic to your site
  20. Make sure you have every relevant keyword you can think of on your site – We’re not talking old-school keyword spamming here! We’re talking about focusing on topic driven content, and making sure you have the opportunity of being found  due to all your relevant keywords, (no matter how obscure they may be.)
  21. Create a top 10 website post – Select the top 10 blogs in your niche, and write a post about them. You may also want to create a simple badge or banner for those winners and embed them to show off the award.
  22. Make the most of Facebook links – Be sure to include links back to your site in your About page, in your photo descriptions, in the comments of your posts (where relevant), and in your milestones
  23. Get on YouTube – YouTube drives the most engaged traffic of all social media sites, with an average of 2.99 pages per visit.
  24. Add text to your blog post images – Try including your post title and URL in your blog post images for optimal results when pinned or shared
  25. Become a member of industry Facebook and LinkedIn groups – Offer valuable advice and credible information to build relationships and drive traffic to your site
  26. Connect with bloggers who are already sending you traffic – If someone has already linked to your site, they obviously like what you have to say. Contact them to determine if there are other ways that could help you promote your content (and vice-versa.)
  27. Ask a well-known blogger to guest post on your site – They’ll likely share the post with their audience, driving traffic to your site
  28. Respond to blog comments – Respond thoughtfully to all comments on your blog. This is great for building relationships, as well as for driving commentators back to your site
  29. Add your blog to Alltop – As an aggregate for all kinds of web content, submitting your blog increases your chances of getting found by people looking for content in your niche
  30. Answer Questions – Visit sites like Yahoo Answers or Quora and answer questions relevant to your niche
  31. Write a Response Post – Respond to a controversial post in your niche and then let the original poster know about it. Chances are good they won’t resist responding to it on their blog.
  32. Contact influential bloggers – When you write a groundbreaking or newsworthy post, notify ‘influencers’ in your field. You may be surprised at how many link back to your post
  33. Make proper use of categories – If you haven’t already organized your content into relevant categories, now’s the time. Categories are great not only for SEO, but for helping your readers find relevant content
  34. Write landmark posts  – Create at least a few long-form, authoritative posts that will organically garner links and attention over the long haul.
  35. Comment on industry blogs  – Become a regular commentator on a popular blog in your niche to help drive referral traffic and to establish relationships with other bloggers
  36. Interview ‘influencers’ in your niche – They will be likely to promote the interview to their audience
  37. Share your blog posts regularly on Facebook  – Post a short excerpt from your posts to entice them to click through
  38. Share your posts on Triberr  – Meet other bloggers and share each other’s content.
  39. Add your blog to Technorati – As the world’s largest blog directory, claiming your blog should be standard procedure for all bloggers.
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